When we say ethics in business, we don't mean just paying your taxes or not cheating your customer - although that is certainly a part of it. The more important question is, how does this particular business contribute to the survival of our country? And how does it affect the survival of mankind as a whole? In other words: "How does my business benefit others?"
These are important questions to ask and although you will not catch either the managers or the financial interests behind today's mega-corporations pondering these questions, they are being increasingly taken into account by the owners of small businesses, the entrepreneurs. And rightly so. Because money alone and even corporate success do not form a basis for a happy life. Contribution does, especially contribution to the well-being of a large number of people.
What constitutes a large number of people? That is not really an important point, but the more people will gain some real advantage - not a fake one - from your business, the better you are doing in terms of ethics.
On the other hand, impeding the survival and well-being of a large number of people makes for sickness, personal unhappiness and misery. And boy do we see some misery among the apparently "successful".
And do we see some happiness and contentment among those who run an ethical business!